WHAT IS A MEDIA PACK? WHAT'S ALREADY OUT THERE?

Today we had a lecture about media packs, what they are and what they include.

A Media pack includes:

- a mission statement

- supplement descriptions

- page rates

- print details

- print run

- look and feel (layout)

- demographics (gender, age, where they live etc)

- targets (business side of things, in year one the estimated print run would be 20,000 etc)

Think about fonts, think about branding and think about the adverts throughout the magazine.

What's already out there?

There are a lot of magazines out there at the moment. For example:

- Fashion (VOGUE, ELLE, Another)

- Lifestyle and Interiors (Elle Deco, Living etc)

- News and Finance ( New Yorker)

- Sports, Health and Hobby (Men's health, computer magazine) 

- Weeklies - (GRAZIA, LOOK, more!)

We also looked at six magazines as examples.

The first was Numero. Numero was launched in 1998 and is a French fashion magazine.

ph taken from - http://www.fashionmodeldirectory.com/images/magazines/covers/353/numero-france-2012-december-01.jpg

The next was Monocle. Monocle was launched in 2007 and is based in the UK. Monocle specialises in Business, culture, design, edits and film.

 

ph taken from - http://www.fashionmodeldirectory.com/images/magazines/covers/353/numero-france-2012-december-01.jpg

Next was The Gentlewoman. The Gentlewoman was launched in 2010 and is based in Holland. It is a biannual magazine and is all about Fashion. 

ph taken from - http://media.beyonce.com/files/images/the_gentlewoman_main.jpg

The next magazine was Apartamento. Apartamento is a Spanish magazine that was launched in 2008. 

ph taken from - http://cupcakejunky.files.wordpress.com/2011/04/apartamento-magazine-1.jpg

Harper's Bazaar was the next magazine. This magazine was launched in 1867 and is based in the US. It specialises solely on fashion.  

ph taken from - http://www.blogcdn.com/www.mydaily.co.uk/media/2011/09/kim-harper.jpg

The last magazine that we looked at was i LIKe my stYLe.This magazine is printed quartely and was launched in 2010. It's a German magazine and is based on street fashion.

ph taken from - http://media.magpile.com/covers/i-like-my-style/dlyO036uK6hBY0hD.jpg

For a successful magazine you need to think about the following:

- determine the voice of the publication

- identify the editorial policy

- who is the readership?

- range of content (news/features)

- key points of the visual identity

- what are the competitors in the same sector?    

TUTORIALS: MENS MAGAZINE CONCEPT

Today we had a tutorial with Jason, Elouise, Rose and Tom. We explained to them as a group that we decided that out magazine would be for men. They were not keen on the idea and explained to us that we need to do much more research before deciding on our readership. They were all quite worried with our reasoning with picking men's in the first place and told us to go away and have another meeting and come up with more research for our readership.

BRIEFING/ WHAT MAKES A GOOD INTERFACE/ UCA CAREERS

Briefing

Today we had a briefing about our projec that will be led by Jo. Jo explained that for this project we will be assessed by our CV's, Wish list, online portfolio and our journal which could be created in a blog format. I decided to choose the blog format for my journal. 

What makes a good interface?

After our briefing with Jo, we were introduced to Mark Wells, who gave us a talk about what we could do to make out online portfolio's unique and differentiate them from others.

     In order for my online portfolio to be successful I need to have a clear outline and plan about what I would like to produce. He said before our next session I should:

- Research comapnies I want to work for and look at how they are presenting their work

- Investigate all of their communication/digitial channels

- Think about how I am going to appeak to them. Be myself but make sure I am appealing to the company.   

 He also said that I should digitalise my work and gather it together ready to put on the web.

UCA Careers

After our talk with both Jo and Mark, we were then introduced to Neville Kemp who is the university's career advisor. He explained what makes a good CV and a good employee and what we should have in order to entice the employer. The order our CV should go in is: Name (including address, email address and phone number), Experience, Education and References.