Friday, 4 October 2013

ART DIRECTION LECTURE: TOM WATT

Today we had a seminar with Tom Watt. Tom was just explaining to us a bit about himself and what jobs he had done in the past. He told us that he worked at magazine Art Review and worked there as an art director before leaving and working at field projects which is where he works now.

Tom mentioned a few photographers that I knew and showed some of their work. I began to understand the photographer a bit more; especially Juergen Teller. I find it a lot easier to identify certain photographers work now as they all have their individual sense of style and they put their own mark on their work.

He gave us tips like keeping the fonts in our magazine if not the same then very similar. Our magazines need to have a theme running through them in terms of the fonts used. Tom also gave us a list of photographers and art directors that we should know.

The art directors we should know:
- Alexey Brodovitch
- Neville Brody
- Alex Wiederin
- Fabien Baron
- M/M Paris
- Lee Swillingham & Stuart Spalding
- Peter Miles
- Mike Meire

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