At this tutorial we explained to Tom and Eloise who our readership was:
Readership = Girls, aged 13-18
We then decided to do a reader profile which was a little bit more specific on the kind of girl that we are trying to attract.
- 16 Year old who is single
- Just finished school, about to start college
- From East London, Stratford
- Finished her GCSE's and is about to start her A Level's. She is going to study Art, Textiles, Media and Photography.
- She wants to be a fashion designer
- She dresses quite edgy and idolises celebrities like Cara Delevigne, Rihanna and Miley Cyrus
- Shops in Topshop, All Saints, Rokit and River Island
- Has a part time job in River Island
- In her spare time she enjoys going to parties, smoking and drinking and overall just socialising with friends.
We also explained the main ethos of our magazine which was based on customising clothing. Other than it being a more affordable way to look at fashion we wanted it to be for the more exclusive girl. The girl who wants to be different and wants that unique look that she knows nobody else can steal because she made/customised it.
Tom advised us that we should research into a section that is in VOGUE magazine which is called 'more dash than cash'. I did so, and put this research into my sketchbook. He told us to look at old sewing magazines and the term 'upcycling' - this will help us with building out magazine.
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